If there was any doubt about where the puck is headed, consider it settled: even PRIMECAP is entering the ETF arena.

PRIMECAP Management, a 40-year stalwart of the mutual fund world and the team behind PRIMECAP (VPMCX), Capital Opportunity (VHCOX) and PRIMECAP Core (VPCCX), has filed to launch its first ETF: PRIMECAP Odyssey Discovery ETF.

In my recent deep dive, I highlighted what has made PRIMECAP successful: deep fundamental research, independent thinking and a long-term mindset. That approach hasn’t worked all the time—but over time it has delivered. The question now is whether that edge translates to an ETF wrapper.

Two details stand out.

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